Monte Martin is a digital marketing consultant and the founder of Force Online Marketing.
He spends most of his time glued to a laptop, but sometimes he finds a little free time to spend riding his bike. He loves cyclocross, mountain biking, his wife, and his Jack Russell, (not necessarily in that order). You can find out more about him on Twitter: @sirmontegu
He’ll be presenting Optimizing for Business Performance.
Why do you use WordPress?
First, WordPress is flexible. Website’s aren’t static, and WordPress has the ability to adapt with my clients as their businesses grow.
Second is the openness and size of the WordPress community. No matter what problem I run into, I can typically find someone who has already provided a solution. If not there is always somebody who knows more than me and is willing to help.
What tips or resources would you recommend to a new WordPress user?
Be careful when selecting themes and plugins. They can control far more than front end design. The best themes won’t give you every option under the sun. In fact my favorites have very few theme features and options. Add only the features you absolutely need via plugin. Just because something is available doesn’t make it a good idea.
What advice would you give someone who’s building a business around WordPress design or development?
Take the time to learn about your clients/users. Discover what their true needs and goals are and what they trying to accomplish. Don’t waste time building things that YOU think are pretty or cool.
Use analytics and testing software (correctly) from day one. I use and recommend Google Analytics, but there are numerous other options.
How do you stay informed about WordPress (news, tips, etc.)?
My Twitter feed keeps me up to date on anything important.
What’s a cool WordPress-based site you’ve seen recently?
What do you like most about WordCamps?
Lunch. The food itself isn’t that big a deal, but there is something about sitting down to eat with a group of really terrific people. I always seem to leave WordCamps thinking about the conversations I had over lunch. The after party is always awesome for the same reason.
Where can we find you online?
To find out more about my consulting services visit forceonlinemarketing.com.