There is a lot of talk on the web about optimizing for search engines, security, or site speed. These are important topics, but businesses typically expect more than high traffic counts and blazing site speed from their website.
So how do you determine if your site is living up to potential?
This talk will tackle that question and discuss ways to gather and analyze information about how visitors interact with a site. We’ll also discuss how to use that information to answer important questions that will help you optimize sites for (business) performance.